Anchordown is run by Nicole Skews-Poole in collaboration with researchers and subject matter experts.

Nicole is a longtime communications lead who specialises in countering false information. After helping steer one of the first public sector responses to targeted harassment during the early days of COVID-19, she later worked as the Director of Communications for research group The Disinformation Project.

Since founding Anchordown in 2024, she has been working with a diverse range of clients to support best-practice organisational responses to online harm and harassment. Her work is grounded in keeping your people safe, anchored in their values and purpose, and empowered to do what they do best, even in challenging environments.

She is part of the Christchurch Call Advisory Network (CCAN), a registered member of the Public Relations Institute of New Zealand (PRINZ)and the Facilitators Network NZ.